There is no single Dutch Bros price list, because pricing is set regionally and the same medium latte can differ by a dollar between two shops an hour apart. What is stable is theshape of the board: black coffee and tea at the bottom, espresso builds in the middle, Rebels on a flat price, and blended drinks at the top. Learn that shape and you can predict what any order will come to before you pull up to the window.
That shape matters more than any single number, because it is what survives the regional differences. A shop in coastal California and a shop outside Dallas will not charge the same for a medium Golden Eagle — but at both of them the Golden Eagle costs about a dollar less than a medium Rebel, the tea costs about two dollars less than the Rebel, and the Freeze sits at the top. This page gives you the bands, the ladders those bands sit on, and the arithmetic for the orders people actually place.
Prices by category
Small, medium and large across the whole menu. Note the two size ladders: espresso and blended drinks run 12 / 16 / 20 oz, while the cold-cup line — Rebels, teas, lemonades and sodas — runs 16 / 24 / 32 oz. A "large" is not the same amount of drink in both columns, which is covered in full on the sizes guide.
| Drink | Small | Medium | Large | Calories |
|---|---|---|---|---|
| Coffee Classics (latte, mocha, breve)Espresso builds. Flavour syrups included in the base price. | $3.50 – $5.00 | $4.50 – $6.50 | $5.50 – $7.50 | — |
| Americano & Cold BrewThe cheapest coffee on the board — no milk, no syrup. | $3.00 – $4.00 | $4.00 – $5.00 | $4.75 – $5.75 | — |
| Dutch Faves (Golden Eagle, Kicker, 9-1-1)Signature builds. Most carry a Soft Top or a drizzle. | $4.00 – $5.25 | $5.25 – $6.75 | $6.25 – $7.75 | — |
| Protein CoffeeNo large price published for the protein line. | $4.00 | $6.49 | — | — |
| Rebel EnergyFlat across the whole Rebel line, 16 / 24 / 32 oz cups. | $5.50 | $6.50 | $7.50 | — |
| Blended FreezeThe most expensive category on the menu. | $5.00 – $6.00 | $6.50 – $7.50 | $7.50 – $8.50 | — |
| Chai LatteSeasonal chais run about $0.30 higher per size. | $4.49 | $4.99 | $5.99 | — |
| Iced & Hot TeaCheapest full-size drink on the board after black coffee. | $3.00 – $3.50 | $4.00 – $4.75 | $5.00 – $5.75 | — |
| Lemonade & Sparkling SodaCaffeine-free. Same cold-cup sizes as the Rebels. | $3.50 – $4.50 | $4.50 – $5.50 | $5.50 – $6.50 | — |
| Shakes & SmoothiesHand-spun. Priced alongside the Freezes. | $5.00 – $6.00 | $6.00 – $7.00 | $7.00 – $8.00 | — |
| Kids drinks (8–10 oz)One size only. Mini Frost, Not-So-Hot, kids cocoa. | $2.50 – $3.50 | — | — | — |
Two things stand out. The Rebel line is flat — every flavour is $5.50 / $6.50 / $7.50, so a Shark Attack with four syrups costs exactly what a plain Strawberry Rebel costs. And the Freezes are the top of the board at every size, which tracks: they are the heaviest drinks on the menu in every sense.
The third thing, easy to miss, is how far apart the bottom and the top are. A small tea and a large Freeze are both "a drink at Dutch Bros", and one costs nearly three times the other. Most of that difference is not coffee — it is milk, syrup, ice and cup volume. Knowing that is what lets you cut a bill without giving up the visit.
Prices for the drinks people order
Categories are useful for planning; names are what people search for. Here is the same pricing attached to the drinks that actually move — the ones on themost-ordered list.
| Drink | Small | Medium | Large | Calories |
|---|---|---|---|---|
| Golden EagleCaramel, vanilla and breve. The best-selling drink on the menu. | $3.95 | $5.95 | $6.95 | — |
| CaramelizerChocolate milk, caramel and espresso. Same coffee ladder. | $3.95 | $5.95 | $6.95 | — |
| AnnihilatorChocolate macadamia nut mocha. | $3.95 | $5.95 | $6.95 | — |
| KickerBreve build — priced with the coffee line, not above it. | $3.95 | $5.95 | $6.95 | — |
| Shark Attack RebelFour syrups and a pomegranate float, at the flat Rebel price. | $5.50 | $6.50 | $7.50 | — |
| Electric Berry RebelTwo syrups instead of four. Costs exactly the same. | $5.50 | $6.50 | $7.50 | — |
| Golden Eagle FreezeThe blended version of the same drink, on the Freeze ladder. | $4.95 | $5.95 | $6.95 | — |
| Birthday Cake FrostThe one drink that breaks the Freeze ladder — a dollar higher at every size. | $6.00 | $7.00 | $8.00 | — |
| Double Rainbro TeaRebel flavours without the energy base, at roughly half the price. | $3.50 | $4.50 | $5.50 | — |
| Chai LatteA flat published price rather than a band. | $4.49 | $4.99 | $5.99 | — |
Notice how little the build affects the price. The Golden Eagle, Caramelizer, Annihilator and Kicker are four quite different drinks — caramel breve, chocolate caramel, macadamia mocha and a breve kicked with an extra shot — and all four sit on the same$3.95 / $5.95 / $6.95 ladder. The board prices the format, not the recipe. Two exceptions are worth remembering: seasonal chais run about $0.30 above the core chai, and the Birthday Cake Frost is a dollar above the rest of the Frost line at every size.
The three price ladders
Almost everything on the menu sits on one of three ladders. Once you know which ladder a drink is on, you can price it without looking it up:
- The coffee ladder — $3.95 / $5.95 / $6.95. Every espresso build: lattes, mochas, breves, the Dutch Faves. Syrups are included in the base price, which is why a four-flavour Golden Eagle costs the same as a plain vanilla latte. Full line-up on thecoffee classics menu.
- The cold-cup ladder — $5.50 / $6.50 / $7.50 for Rebels, roughly $3.50 / $4.50 / $5.50 for teas and lemonades. Bigger cups, cheaper liquid, flat pricing across flavours. This is where every value calculation on this page ends up pointing.
- The blended ladder — $4.95 / $5.95 / $6.95 and up. Freezes, Frosts, shakes and smoothies. Same cup sizes as the coffee ladder but more expensive to make, so it carries the highest per-ounce cost on the menu.
Outside those three sit the small stuff: chai at a flat $4.49 / $4.99 / $5.99, protein coffee at $4.00 and $6.49, and the kids cups at $2.50–$3.50 in a single 8–10 oz size.
What the add-ons cost
This is where an order quietly grows. A large Golden Eagle with oat milk, an extra shot and a Soft Top is roughly $2 above the shelf price before tax.
| Add-on | Typical charge |
|---|---|
| Extra espresso shot | $0.75 – $1.25 |
| Oat, almond, coconut or soy milk | $0.50 – $0.80 |
| Extra syrup pump | $0.50 – $0.80 |
| Soft Top | $0.50 – $0.75 |
| Poppin’ boba | $0.75 – $1.00 |
| Sugar-free syrup swap | No charge |
| Half sweet / fewer pumps | No charge |
| Extra ice or light ice | No charge |
Add-ons are also the part of the board that varies most between shops. Base prices are set regionally and move slowly; modifier charges are the first thing to drift. If a Soft Top is $0.50 at your usual shop and $0.75 across town, that is normal — the same reason two shops an hour apart can differ by a dollar on a medium latte.
What a full order actually costs
Shelf prices are only half the answer — nobody orders a category. These are worked totals for real orders, before tax:
| Order | Shelf total |
|---|---|
| Small Americano + Muffin Top | ≈ $5.00 — the cheapest real breakfast here |
| Medium Golden Eagle with oat milk | ≈ $6.60 |
| Medium Annihilator, extra shot, Soft Top | ≈ $7.55 |
| Large Shark Attack Rebel | $7.50 — no add-ons needed, four syrups included |
| Large Golden Eagle Freeze + Soft Top | ≈ $7.55 |
| Two mediums — one latte, one Rebel | ≈ $12.45 |
| Two large Rebels + two Kids Mini Frosts | ≈ $20.00 for a car of four |
The pattern in that table is the whole argument of this page. The large Shark Attack Rebel at$7.50 arrives with four syrups and a pomegranate float and needs nothing added to it. The medium Annihilator at $5.95 needs an extra shot and a Soft Top to be the drink most people picture, and lands at $7.55 — more money, two-thirds the volume. The drinks that are already finished are the ones that hold their price.
Add sales tax on top of every figure here. Most states tax prepared beverages, so a $7.50 drink is realistically $8.00–$8.20 at the window depending on where you are.
Food prices
The food board is short and cheap — it exists to go with a drink rather than to be a meal.
| Item | Price |
|---|---|
| Muffin Tops | $2.00 |
| Granola Bars | $2.00 |
| Chocolate Crunch | $3.49 |
| Breakfast burrito | $3.25 – $4.50 |
| Breakfast sandwich | $3.50 |
The full board, with calories, is on the breakfast menu. Nothing on it clears $4.50, which makes it the one part of the menu where adding an item barely moves the total — a Muffin Top costs less than an extra espresso shot.
Price per ounce
Two cup ladders and a flat Rebel line mean the cheapest drink and the best-value drink are not the same thing. Dividing published price by published cup size settles it:
| Drink and size | Cost per ounce |
|---|---|
| Coffee, small (12 oz, $3.95) | ≈ 33¢ per oz |
| Coffee, medium (16 oz, $5.95) | ≈ 37¢ per oz — the worst value on the board |
| Coffee, large (20 oz, $6.95) | ≈ 35¢ per oz |
| Rebel, small (16 oz, $5.50) | ≈ 34¢ per oz |
| Rebel, medium (24 oz, $6.50) | ≈ 27¢ per oz |
| Rebel, large (32 oz, $7.50) | ≈ 23¢ per oz — best value on the menu |
| Iced tea, large (32 oz, $5.50) | ≈ 17¢ per oz — cheapest liquid on the board |
| Freeze, small (12 oz, $4.95) | ≈ 41¢ per oz — most expensive per ounce |
The medium coffee is the anomaly worth knowing about. It costs more per ounce than either the small or the large, because the jump from a 12 oz small to a 16 oz medium costs $2.00 while the jump from 16 oz to 20 oz costs $1.00. If you are buying espresso, the small and the large are both better buys than the middle of the ladder.
At the other end, a large iced tea is roughly 17¢ an ounce against a small Freeze at 41¢. Same window, same visit, two-and-a-half times the price for every mouthful.
Cheapest ways to order
| Order | What it costs |
|---|---|
| Americano, small | Around $3.00 — cheapest coffee on the board |
| Hot or iced tea, small | Around $3.00 — cheapest drink overall |
| Kids Mini Frost | $2.50 — the cheapest blended drink, at 8 oz |
| Muffin Top | $2.00 — cheapest item on the menu |
| Chai Latte, small | $4.49 — flat price, no band |
If you are trying to keep a daily habit under control, the honest answer is that the drink itself is rarely the problem — it is the size and the add-ons. A small Americano every weekday is about $15 a week. A large Freeze with a Soft Top every weekday is closer to$45.
There is also a category swap that saves more than any size change: the fruit syrups in a Rebel are the same syrups used on the tea line. A medium Double Rainbro Tea is $4.50 against $6.50 for the Rebel version of the same flavour. You lose the energy base and about $2.
What a daily habit costs
Priced as five drinks a week, which is what a weekday routine actually looks like:
| Daily order | Weekly · monthly · yearly |
|---|---|
| Small Americano, $3.00 | $15 a week · ~$65 a month · ~$780 a year |
| Medium latte, $5.95 | ~$30 a week · ~$128 a month · ~$1,550 a year |
| Medium Rebel, $6.50 | ~$33 a week · ~$140 a month · ~$1,690 a year |
| Large Freeze + Soft Top, $7.55 | ~$38 a week · ~$162 a month · ~$1,960 a year |
The spread between the cheapest and the most expensive habit is roughly$1,200 a year — for the same number of visits to the same window. That is the real decision on this page, and it is a decision about size and add-ons rather than about whether to go at all.
Rewards claw a little of it back. At 3 points per dollar, a $6.50-a-day habit earns about 98 points a week, so a 325-point redemption lands roughly every three to four weeks— about $7.50 of free drink on around $110 of spend, or a shade under 7%.
Why prices differ by shop
- Regional pricing. Dutch Bros sets prices by market, not nationally. Coastal California and Texas suburbs are not on the same board.
- Labour and rent. The two biggest inputs in a drive-thru business, and the two that vary most between cities.
- Local taxes. Some states tax prepared beverages; the shelf price rarely includes it.
- Seasonal items. Limited-time drinks typically list $0.30–$0.50 above the equivalent core drink. The seasonal menu tracks what is currently on.
- Franchised shops. A minority of locations are franchised rather than company-operated, and those owners set their own prices within the brand’s guidance.
- New-market shops. Locations in states the chain has only just entered often open near the lower end of their region’s band and drift up as the market settles.
What to expect by region
A rough guide to where in the bands above your own shop is likely to sit. This is directional, not a quote — use the app for the real number.
| Where you are | Where the price lands |
|---|---|
| Coastal California, Seattle, Portland metro | Expect the top of every band on this page, sometimes $0.25–$0.50 above it. |
| Arizona, Nevada, Colorado, Idaho | Middle of the bands — the closest thing to a national average. |
| Texas, Oklahoma, the Southeast | Lower-middle of the bands. Cheaper rent and labour show up on the board. |
| Airport, stadium and campus locations | Highest prices in the system regardless of state. |
The locations page tracks where the chain currently operates, which is worth checking before you plan a trip around a drink.
How to pay less
Dutch Bros does not run public discounts the way some chains do — there are no printed coupons and no standing happy hour. What exists is a rewards programme, a handful of annual days, and targeted offers in the app. In order of how much they actually save you:
| Lever | What it saves |
|---|---|
| Redeem at 325 points, never 250 | Same points currency, but 325 buys a 32 oz drink instead of a medium — roughly $1 more value for 30% more points. |
| Order the tea version of a Rebel flavour | Double Rainbro as a tea is $4.50 medium against $6.50 as a Rebel — the same syrups, $2 less. |
| Drop one size on espresso, go up one on cold cups | A medium coffee is the worst value per ounce on the board; a large Rebel is the best. |
| Use free modifiers instead of paid ones | Sugar-free syrup, half sweet and light ice cost nothing. Extra pumps and Soft Top cost $0.50–$0.80 each. |
| Skip alt milk when the build is already sweet | Oat milk adds $0.50–$0.80 to a drink whose flavour is carrying it anyway. |
| Watch the offers tab, not the menu board | Targeted app offers and bonus-point days are the only recurring discounts the chain runs. |
| Take the birthday drink at 32 oz | It is valid at any size up to a large cold cup — worth about $7.50 if you use it properly. |
The full calendar of recurring promotions — the birthday drink, Drink One for Dane, Give Back Days and the rest — is on the deals page, and the points maths is broken down on the rewards page. One thing to watch: points expire after 180 days, so an account you top up only occasionally can quietly lose a redemption.
Compared with Starbucks
The comparison people actually want, on a like-for-like 16 oz drink:
| Drink | Typical price |
|---|---|
| Latte, 16 oz | Dutch Bros ~$5.00 – $6.00 · Starbucks ~$5.45 – $6.25 |
| Mocha, 16 oz | Dutch Bros ~$5.50 – $6.50 · Starbucks ~$5.95 – $6.75 |
| Cold brew, 16 oz | Dutch Bros ~$4.00 – $5.00 · Starbucks ~$4.95 – $5.65 |
| Americano, 16 oz | Dutch Bros ~$4.00 – $5.00 · Starbucks ~$4.25 – $4.95 |
| Chai latte, 16 oz | Dutch Bros $4.99 · Starbucks ~$5.45 – $6.25 |
| Energy drink, 24 oz | Dutch Bros $6.50 (Rebel) · Starbucks No direct equivalent |
| Alt-milk charge | Dutch Bros ~$0.50 – $0.80 · Starbucks No charge |
| Extra espresso shot | Dutch Bros ~$0.75 – $1.25 · Starbucks ~$0.90 – $1.25 |
Dutch Bros usually comes in $0.50 to $1.00 cheaper on the same drink, and the gap is widest on cold brew and chai. It closes — and can reverse — the moment alt milk is involved, because Starbucks no longer charges for it and Dutch Bros still does. The full side-by-side, including caffeine and rewards, is on theDutch Bros vs Starbucks page.
Where the value actually is
Five orders where you get measurably more for the money:
- Large over medium on the cold-cup line. 32 oz for $7.50 against 24 oz for $6.50 — a third more drink for a dollar.
- 325 rewards points, not 250. The 250-point reward is a free medium; 325 is a free drink at any size up to 32 oz. Full breakdown on therewards page.
- Cold brew over a latte. Cheaper, and it carries more caffeine — see thecaffeine chart.
- A four-syrup Rebel over a two-syrup one. The line is flat-priced, so the most elaborate build on it costs exactly what the plainest one does.
- Skip the paid add-ons, keep the free ones. Extra syrup pumps cost money; asking for the syrup you already paid for to be split differently does not.
For the drinks these prices buy, start with the best drinksand the most ordered list. To see what an order costs you nutritionally rather than financially, use thecalories calculator.
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